Managing customer relationships begins during the preliminary project approval phase of negotiations. It is important to avoid the temptation to oversell the virtues of a project to win approval because this may create unrealistic expectations that may be too difficult, if not impossible, to achieve. At the same time, project proponents have been known to…
Tag: Customer
Managing Customer Relationships
In previous articles I have emphasized that ultimate success is not determined by weather the project was completed on time, within budget, or according to specifications, but whether the customer is satisfied with what has been accomplished. Customer satisfaction is the bottom line. Bad news travels faster and further than good news. For every happy…