Better team accountability is the focus of Asana’s software update.
Asana, the project management software startup fronted by Facebook co-founder Dustin Moskovitz, is getting more serious about its quest to add larger, company-wide accounts—like Airbnb, Uber, and Zappos.
The latest evidence is a new feature rolling out Thursday for the company’s premium accounts. Relatively speaking, this is a simple update: A notification system that automatically alerts members of teams when tasks related to their own to-do items are completed or when a deadline changes that can affect their own workflow.
The idea is to eliminate the need for people to request updates themselves, an important consideration for those juggling several different projects simultaneously. It was one of the software company’s most-requested features, Asana co-founder and head of product Justin Rosenstein told Fortune. “We’re continuing to move up to bigger customers, and those that have more complex needs,” he said.
Aside from keeping projects running on time, Asana’s “dependencies” feature will expose when a team member habitually misses his or her deadlines. More additions focused on addressing the needs of larger companies will be added in coming months, Rosenstein said.
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